Brilliant Package Design - Tips/Inspiration

December 18th, 2008 in Inspiration | 10 Super Comments

Package design is one of the more common forms of design. Package design is something we all see everyday, but we notice some designs more than others. It’s the designs we notice that pull us in and make us want to learn more about, or possibly even buy the product. Here are 5 tips to help you get to that design, and over 30 brilliant package designs to go along with them for inspiration.

Keep It Cost Effective

Obviously, one of the biggest challenges in package design from now on is going to be keeping your design cost effective. Companies are looking to save money by making packaging smaller.

Packages have to be small, but still contain all the necessary information. Try keeping out items that are unnecessary and only use components that add to the design.

Make It Noticeable

A consumer is most likely to buy a product with a flashy package that grabs them. Like I said in a previous article, a good package will represent a product worth buying. You have only a few seconds to catch a consumer’s attention.

A way to do this is through vibrant colors that attract a consumer’s eye. Adding a lot of color to a package works great for a more “fun” product, while a more basic color scheme works better for a more “serious” product. Your colors will be determined by the target audience too.

Keep it Relevant To The Product

A good package design needs to convey the feeling of the product. The package needs to visually relate to both the product and the brand in some way.

Use appropriate colors and fonts to give off a sense of what the product is. You have to be creative while staying inside the realm of the product and brand. Another good idea is to use the actual shape of the package to convey the message. Shape the package in a creative way so that it tells a consumer something about the product.

Readability

Don’t cram all the information into the design to create a confusing mess. Use smart spacing, font colors, contrasts, and font sizes to create a clean and smooth layout. Make more important information, such as the product name, more noticeable than less important items.

One mistake made in package design is not making the name of the product or brand visible. This doesn’t mean that the name has to be spelled out in huge letters that consume the whole package, but it must be there somewhere. Try to bring the name away from the rest of the design in some way. For example, use different colors that stand out and attract the eye of a consumer.

Remember Your Audience

It is important to never overlook your audience. Put yourself in the consumers mind and try to think of what they will be looking for based on who they are. Consider your audience’s age, gender, and interests. The way a consumer thinks affects how they look at a product, and therefore the package.

Inspiration

Here are over 30 amazing package designs to help you get inspired. Take note of the way these packages contain the five elements listed above.

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